Millionaire University From Zero to 300: How Rolling Suds Became America’s Fastest-Growing Power Washing Franchise | Aaron Harper
Jul 14, 2025
Aaron Harper, founder and chairman of Rolling Suds, shares his journey of scaling America's largest power washing franchise from zero to over 300 locations in just a few years. He discusses his strategic shift from CEO to chairman, emphasizing the vital role of commercial contracts in their growth. Harper highlights how content marketing and personal storytelling fueled franchise sales, revealing that storytelling isn't just for entertainment—it's a powerful business tool. Get insights into successful franchise scaling, revenue averages, and the significance of personal branding.
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Aaron Fires Himself as CEO
- Aaron Harper fired himself as CEO to find someone with the right skill set for rapid growth.
- He transitioned to Chairman of the Board to focus on sales, marketing, and public-facing roles.
Commercial Power Washing Advantage
- Rolling Suds focuses mostly on commercial power washing, which involves large contracts with buildings and property management.
- Residential jobs are smaller and seasonal, while commercial jobs generate tens of thousands in revenue and are budgeted annually.
Leverage National Accounts Efficiently
- Winning national accounts requires presence in multiple states and ability to handle large, multi-location contracts.
- Franchisees benefit from franchisor securing long-term national contracts that cover significant business overhead.