#497 What does it take to scale a franchise from zero to 300+ locations in just two years? In this episode, host Brien Gearin is joined once again by Aaron Harper, founder and now Chairman of the Board at Rolling Suds — America’s first and largest power washing franchise. Aaron breaks down how he fired himself as CEO, built a national brand from scratch, and why 60–70% of their business is commercial power washing. He also shares how strategic content marketing and personal storytelling helped drive over 40% of franchise sales in 2024. If you're curious about franchising, scaling service-based businesses, or building authority online — this one's packed with insights!
What we discuss with Aaron:
+ From CEO to Chairman of the Board
+ 300+ locations in under 3 years
+ National accounts and commercial focus
+ $400K+ average first-year revenue
+ Two-employee teams per truck
+ Residential vs. commercial balance
+ Multi-unit ownership mindset
+ Content marketing drives franchise sales
+ Personal branding builds trust and scale
+ Importance of storytelling in business growth
Thank you, Aaron!
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