How I Built This with Guy Raz Framebridge: Susan Tynan (2017)
May 6, 2019
Susan Tynan, founder of Framebridge, shares her entrepreneurial journey of creating a mail-order custom framing service after a shocking $1600 quote for four posters. She discusses overcoming initial challenges and scaling the business, while reshaping a rigid industry. Tynan emphasizes perseverance, innovative solutions to high costs, and the emotional rewards of fulfilling customers' cherished memories. Plus, a postscript highlights Len Testa's app that helps users avoid long lines at Disney parks, showcasing the intersection of creativity and convenience in business.
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Expensive Framing
- Susan Tynan's idea for Framebridge came after spending $1600 to frame four posters.
- The high cost and inconvenient process of traditional framing inspired her to create a better solution.
Why Framing Is Expensive
- Custom framing is expensive because local stores don't stock inventory and mark up materials significantly.
- Framebridge's innovation involves pre-purchasing frame styles and centralizing production, reducing costs and turnaround time.
Share Your Idea
- Share your business idea with others to gather feedback and validate demand.
- Susan Tynan used conversations to confirm the widespread frustration with traditional framing.