Susan Tynan, founder of Framebridge, shares her entrepreneurial journey of creating a mail-order custom framing service after a shocking $1600 quote for four posters. She discusses overcoming initial challenges and scaling the business, while reshaping a rigid industry. Tynan emphasizes perseverance, innovative solutions to high costs, and the emotional rewards of fulfilling customers' cherished memories. Plus, a postscript highlights Len Testa's app that helps users avoid long lines at Disney parks, showcasing the intersection of creativity and convenience in business.