Content, Briefly How Much is Enough? Productivity in the AI Era
Sep 23, 2025
In this engaging discussion, content marketer Eric Doty and content professional Chloe Thompson tackle the evolving landscape of productivity in the AI era. They highlight how AI streamlines rote tasks but leaves marketers with more complex, cognitive challenges. The duo debates the value of research versus deliverables and the importance of time-blocking to enhance focus. They share practical tips for automating tasks and aligning tinkering with team goals, ultimately urging listeners to embrace AI as a tool for creative growth rather than mere output.
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Easy Work Is Disappearing
- AI removes many rote tasks, making knowledge work feel harder because remaining tasks require more thought.
- Eric Doty says this shifts productivity from volume to strategic, creative work that’s harder to measure.
From Many Easy Tasks To Few Hard Ones
- Eric recounts previously spending most days on low-effort production and now facing mostly demanding tasks.
- He describes feeling unsure if a day of learning is as productive as writing posts.
Automate Where Time Compounds
- Automate high-volume, repeatable tasks where time savings compound across many occurrences.
- Eric Doty recommends investing tinkering hours where you know the channel will return long-term value.