Chloe Thompson

Chloe Thompson, a freelance content strategist formerly at Reward Gateway, and Eric Doty, a marketing pro from Doc, dive into the world of personality-driven content in B2B marketing. They explore the evolving role of founders and employees as brand voices, discussing how personal branding can align with company goals. Through engaging examples, they reveal different models of thought leadership and strategies for maximizing LinkedIn engagement. The conversation highlights the exciting future of brand storytelling shaped by individual creativity.