Negotiate Anything Before You Speak, They’ve Already Judged You — Here’s What to Do About It
Nov 12, 2025
In this discussion, presence expert Evan Weiner, who teaches at USC and coaches leaders on impactful communication, reveals that judgments are made within milliseconds. He explains how physical presence and aesthetic identity can influence negotiation and leadership effectiveness. By addressing 'communication dissonance'—when your presence undermines your words—Evan shares practical strategies to enhance your persuasive impact without changing your true self. Discover how small, intentional adjustments can elevate your presence and command respect.
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Presence Precedes Your Words
- Presence is how people experience your intentions and appearance before you speak.
- Evan Weiner frames presence as the opportunity to showcase who you are physically and non-verbally.
Choose Your Intentional Entry
- Be intentional about style, grooming, and how you move your body before interactions.
- Plan how you'll enter, sit, and start engagements to protect and project credibility.
Communication Dissonance Undermines Messages
- Communication dissonance happens when presence doesn't match reputation or words.
- That mismatch distracts counterparts and erodes the impact of even perfect words.
