S35 E1: "Right Kind of Wrong: The Science of Failing Well" by Amy Edmondson
Oct 2, 2023
09:57
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Amy Edmondson, Harvard Business School professor, discusses the power of failure as a means of learning and growth. She explores the concept of intelligent failures and the challenges in learning from them. Embracing failure is essential for innovation and success.
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Quick takeaways
Failures in the pursuit of a goal can lead to valuable new knowledge and innovation.
Intelligent failures are necessary for successful pilot tests and full-scale launches of products and services.
Deep dives
Intelligent Failure: Lessons from Mistakes
Amy Edmondson, a professor at Harvard Business School, discusses the concept of intelligent failure. She distinguishes between mistakes and failures, highlighting that mistakes can be avoided with vigilance and care, while failures occur when desired results are not achieved. Intelligent failures, which occur in pursuit of a goal with good reason and appropriate risk, are valuable sources of new knowledge that can lead to innovation and success. Learning from failure can be challenging due to aversion, the belief that success is more instructive, superficial analysis, and reluctance to share failures. Recognizing the value of failure and approaching it with curiosity allows individuals and organizations to learn and grow.
The Role of Intelligent Failure in Pilot Testing
Successful pilot tests of new products and services are marked by intelligent failures. The desire for a flawless pilot can lead to a lack of valuable learning. Edmondson discusses a telecommunications company whose picture-perfect pilot led to a costly and embarrassing service launch failure. To ensure success, organizations should incentivize project leaders to embrace intelligent failures that provide key insights and enable necessary improvements. Effective pilots identify vulnerabilities, ensuring full-scale launches are well-prepared and successful. Embracing failure and learning from it is integral to the success of resilient individuals and organizations across various fields.
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Embracing Failure: The Power of Intelligent Failures