Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
#636 - Put 3D Images on Amazon for Free!
Feb 1, 2025
Joining the discussion are Leon Tsivin, a product manager at Amazon's visual innovation team, and Chris Anderson, who oversees tools for managing 3D product files. They unveil the potential of 3D imagery in transforming Amazon listings, enhancing customer engagement. The duo explains how augmented reality allows virtual try-ons for items like eyewear and shoes, providing shoppers a more immersive experience. They also introduce a free mobile scanning tool for sellers to create 3D models, simplifying the upload process and improving product visibility.
31:42
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Quick takeaways
- Sellers can now effortlessly create and upload interactive 3D product renderings through Amazon's mobile scanning tool, enhancing customer engagement.
- Utilizing 3D visuals significantly boosts product conversion rates and reduces return rates, leading to increased customer satisfaction and confidence.
Deep dives
Introduction of 3D Rendering for Sellers
A new feature has been introduced for sellers that allows them to create and upload 3D renderings of their products efficiently. This advancement leverages science and machine learning to automate the 3D asset creation process, enabling sellers to present their products in a more interactive manner. Unlike traditional 360-degree images that simply rotate a sequence of 2D photos, 3D models offer a fully immersive and interactive experience. This technology enhances customer engagement and can ultimately lead to increased sales by allowing potential buyers to visualize products from multiple angles and in their own environments.
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