Joining the discussion are Leon Tsivin, a product manager at Amazon's visual innovation team, and Chris Anderson, who oversees tools for managing 3D product files. They unveil the potential of 3D imagery in transforming Amazon listings, enhancing customer engagement. The duo explains how augmented reality allows virtual try-ons for items like eyewear and shoes, providing shoppers a more immersive experience. They also introduce a free mobile scanning tool for sellers to create 3D models, simplifying the upload process and improving product visibility.