The GaryVee Audio Experience The Launch | Coffee & Commerce Episode 1
May 24, 2020
Join Robbie Deeks, Ben Freed, and Zubin Mowlavi as they dive into the launch of VaynerCommerce. Robbie, CCO at VaynerCommerce with experience at Shopify Plus, shares insights on evolving e-commerce markets. Ben, a tech whiz and CTO, emphasizes the crucial role of effective communication, while Zubin discusses the challenges faced by smaller brands. They highlight the importance of iterative innovation in branding and the need for tailored e-commerce strategies in today's landscape, especially post-COVID.
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Commoditization of DTC Marketing
- Robbie Deeks observed the increasing commoditization of DTC marketing playbooks.
- He recognized an opportunity for a firm that offered a holistic growth approach rather than focusing on individual areas like creative or technology.
The 10-Minute Meeting
- Robbie Deeks secured a 10-minute meeting with Gary Vaynerchuk through a mutual connection.
- This brief meeting, where Deeks pitched his vision for a new e-commerce firm, led to Vaynerchuk essentially hiring him on the spot.
Connecting with Zubin
- Following the initial meeting, Deeks connected Vaynerchuk with Zubin Madavi.
- Their first meeting, intended to be an hour-long breakfast, further solidified their shared vision for the future of e-commerce.