Navigating E-Commerce Challenges

This chapter explores the hurdles faced by businesses in the e-commerce landscape, particularly focusing on smaller organizations and their logistical challenges. Emphasizing the significance of in-house expertise, it highlights the need for brands to adapt their direct-to-consumer strategies in a rapidly changing market. The discussion also addresses how COVID-19 has transformed retail and e-commerce into a unified commerce experience, stressing the importance of engaging customer interactions.