That's What I Call Marketing S2. Ep. 17: Modern Marketing Dilemmas with Mary Kyriakidi
Jul 13, 2023
Mary Kyriakidi, a global thought leader at Kantar, discusses the important themes of pricing and budget pressure in the publication 'Modern Marketing Dilemmas'. Topics include the link between pricing and profitability, framing a brand in a meaningful way, and the meaningful different framework for demonstrating value.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Introducing Mary Kay and Discussing Counter
01:33 • 2min
Modern Marketing Dilemmas: Key Themes
03:52 • 18min
Exploring the Concept of Meaningful Difference in Advertising
21:54 • 2min
The Importance of Balancing Differentiation and Distinctiveness in Marketing
24:07 • 16min
The Meaningful Different Framework and Its Role in Demonstrating Value
39:57 • 12min
Creating an Evidence-Based Culture in Marketing Teams
51:32 • 4min
Wrapping up and Recommending the Counter Report
55:25 • 2min