Refactoring Podcast

Good Tech Strategy / Bad Tech Strategy 🔮 — with Anna Shipman

Jun 21, 2024

Anna Shipman, CTO at Kooth and former Technical Director at Financial Times, shares insights on developing a good technical strategy. Topics include the importance of applying and improving strategies, common pitfalls, aligning team and strategy, and the strategist's authority.

48:25

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Episode guests

Anna Shipman

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Episode notes

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Quick takeaways

Successful strategies require continuous evaluation and adaptation for effectiveness.

Technical strategies must align with business goals to drive success and support organizational missions.

Deep dives

Focus on Strategy for Business Success

Successful strategies are not one and done. It is crucial to evaluate, review, and adapt strategies over time. Having a flawed strategy that is refined through evaluation is more effective than a perfect strategy left unassessed. Strategy plays a vital role in business success.

Intro

3min

Experience working with the government digital service on the launch of gov.uk website

2min

Career Transition and Impactful Roles

7min

Importance of Aligning Technical Strategy with Business Needs

20min

Strategic Diagnosis, PESTLE Framework, and Common Pitfalls in Strategy Creation

4min

Effective Communication and Collaboration Strategies in Team Dynamics

10min

Exploring Strategies in a Favorite Book

3min

Today's guest is Anna Shipman! Anna is CTO at Kooth, former Technical Director at Financial Times, a Keynote speaker and accomplished author. With Anna, we talked about her journey in tech and how to develop a good technical strategy, drawing from stories and examples from her 20 plus years of engineering experience. Here is what we talked about: (00:54) Introduction (01:20) Anna's journey in Tech (06:36) Going from public to private (09:17) What does Kooth do? (12:53) Technical strategy definition (15:01) Applying the strategy (24:53) Improving over time (30:10) The strategy framework (33:38) The pitfalls of setting up a strategy (36:23) Converge team and strategy (41:45) The strategist authority

Here are a few articles and resources that were mentioned throughout the interview:

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— For inquiries about sponsoring the podcast, or appearing as a guest, email: luca@refactoring.club

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Refactoring Podcast

Good Tech Strategy / Bad Tech Strategy 🔮 — with Anna Shipman

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Focus on Strategy for Business Success

Anna Shipman's Tech Journey

Contributions at Government Digital Service and Financial Times

Creating and Evaluating Technical Strategies

Remember Everything You Learn from Podcasts