Strategic Diagnosis, PESTLE Framework, and Common Pitfalls in Strategy Creation

Today's guest is Anna Shipman! Anna is CTO at Kooth, former Technical Director at Financial Times, a Keynote speaker and accomplished author. With Anna, we talked about her journey in tech and how to develop a good technical strategy, drawing from stories and examples from her 20 plus years of engineering experience. Here is what we talked about: (00:54) Introduction (01:20) Anna's journey in Tech (06:36) Going from public to private (09:17) What does Kooth do? (12:53) Technical strategy definition (15:01) Applying the strategy (24:53) Improving over time (30:10) The strategy framework (33:38) The pitfalls of setting up a strategy (36:23) Converge team and strategy (41:45) The strategist authority

Here are a few articles and resources that were mentioned throughout the interview:

• A faster FT.com
• No next next
• Building Kooth
• Anna’s website

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You can also find this at:

• 📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• 📺 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• 📱 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠

— For inquiries about sponsoring the podcast, or appearing as a guest, email: luca@refactoring.club