Deconstructor of Fun Privacy vs. Ad Monetization with Google and Kwalee
Apr 15, 2024
Google's Ross Brockman and Kwalee's John Wright discuss adapting to privacy updates, leveraging first-party data for user experiences, and the balance between challenges and optimism in ad monetization. They explore real-time bidding, ARPU reduction impact, user consent in Google Publisher Products, and insights for future growth in the ad landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Exploring Evolving Trends in Ad Monetization with Google's Role in Focus
02:36 • 2min
Transition to Real-Time Bidding in Mobile Advertising
05:05 • 5min
The Shift to Real-Time Bidding in Mobile Ad Monetization
09:53 • 9min
Exploring Ad Monetization Strategies and Efficiency
19:15 • 5min
Exploring the Impact of ARPU Reduction and Transition to Pure Bidar on Ad Monetization
24:23 • 4min
Navigating User Consent and Privacy in Google Publisher Products
28:07 • 25min