Navigating User Consent and Privacy in Google Publisher Products

The chapter delves into the impact of new consent requirements on Google publisher products, emphasizing the importance of user consent for data processing amid evolving privacy regulations. Discussions focus on tracking consent for personalized ads, adapting to changing CPMs, and the shift towards more personalized in-app purchase strategies in mobile gaming monetization. The conversation concludes with an optimistic outlook on ad monetization trends in 2024 and an invitation for further discussions on customization and revenue optimization.