Exploring Ad Monetization Strategies and Efficiency

What is the impact of privacy updates on ad revenue and user acquisition strategies? 

In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences. 

The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.

Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai