Week in Views E04 - Sensor Tower acquires data.ai, Epic Games Store is coming to mobile, and Apple's antitrust woes
Mar 26, 2024
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Brian Baglow, Daniel Griffiths, and Paige Cook discuss Sensor Tower acquiring data.ai, Epic Games Store coming to mobile, and Apple's antitrust issues. They cover the impact on competition, future pricing, and market trends. The podcast also explores the entry of tech giants into gaming, advertising strategies, and gamer types. Insightful discussions on industry dynamics and challenges.
Sensor Tower acquires data.ai, expanding market intelligence capabilities in mobile gaming industry.
Epic Games Store is set to launch on mobile by 2024, indicating increased competition and player accessibility.
Apple faces new antitrust challenges from the US Department of Justice, highlighting scrutiny over app store policies.
Deep dives
Supercell's Decision to Axe Clash Mini and Integrate into Clash Royale
Supercell made a strategic move by axing Clash Mini and integrating its features into Clash Royale. This decision maintains player progress and potentially attracts new players to Clash Royale.
Mobile Ads Masterclass: Selecting the Best Ad Format for Your Game
Ad Quantum's creative production director, Ivan Raz-Makov, provides insights into selecting the best ad format for games. He breaks down gaming genres and aligns them with the appropriate ad formats, emphasizing the importance of targeted advertising.
College of UT Warsaw: The Launch of Call of Duty Mobile on Mobile
The highly anticipated Call of Duty Mobile on mobile has launched with over 50 million signups. Although the game has a large initial download size and streaming graphics improvement, it offers cross-progression between mobile and other platforms.
Hybrid Casual Genre on the Rise Generating 800% More Revenue
The hybrid casual genre is gaining momentum and generating 800% more revenue. This genre combines elements of hyper casual and mid-core games, providing players with deeper gameplay experiences and potentially increasing player engagement and spending.
Smart Move by Supercell Axing Clash Mini
Supercell's decision to discontinue Clash Mini and integrate it into Clash Royale shows strategic foresight. By moving resources to enhance its main game, Supercell acknowledges when a game isn't meeting expectations and redirects efforts for future success.
Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series.
We cover Sensor Tower's acquisition of rival mobile market intelligence firm data.ai, the reveal of the Epic Games Store coming to mobile by the end of 2024, and discuss Apple's latest antitrust woes - this time with the US Department of Justice.
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