How to Pay Attention in a Distracted World

Christian Madsbjerg, an expert on attention, sheds light on reclaiming focus in our distraction-filled lives. He introduces hyperreflection, a skill to better understand how we are perceived by others. Madsbjerg points out the nuances of attention amidst social media overload and discusses its crucial role in combating burnout. Additionally, he illustrates how hyperreflection can foster innovation by using the transition of the Ford F-150 to electric vehicles as a case study, emphasizing the importance of customer perspective.