

576: Game Changing Question (Pipeline Reviews) - Lisa McLeod
Aug 17, 2020
Discover how a single transformative question can revolutionize your pipeline reviews. Instead of just crunching numbers, focus on the customer’s journey and impact. Learn to craft compelling narratives that resonate with clients, enhancing engagement and success in closing deals. Lisa McLeod shares insights that shift the sales conversation from mere metrics to meaningful customer benefits.
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Game-Changing Pipeline Question
- Ask in pipeline reviews, "How will the customer be different as a result of doing business with us?"
- This question shifts focus from just money to customer impact, creating a more compelling story.