#15432
Mentioned in 2 episodes
Selling with Noble Purpose
How to Drive Revenue and Do Work That Makes You Proud
Book • 2024
The book presents McLeod's Noble Purpose methodology, developed through research showing that sales professionals emphasizing their product's impact on customers' lives achieve higher sales than those fixated on targets.
It provides practical strategies for aligning sales tactics with a higher purpose to drive revenue while fostering professional pride and customer loyalty.
It provides practical strategies for aligning sales tactics with a higher purpose to drive revenue while fostering professional pride and customer loyalty.
Mentioned by
Mentioned in 2 episodes
Recommended by Kwame Christian as a guide to driving revenue while doing work that makes you proud.
14 snips
If You Sell Like Everyone Else, You Lose — Lisa McLeod Shows the New Way
Mentioned by Lisa McLeod as her book, focusing on selling with a noble purpose.
576: Game Changing Question (Pipeline Reviews) - Lisa McLeod
