Deep Questions with Cal Newport Ep. 115: JORDAN HARBINGER: What is the Future of Podcasting?
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Jul 19, 2021 
Jordan Harbinger, a top podcaster known for his expertise in networking, joins for a riveting discussion on the future of podcasting. They dive into audience dynamics between podcasts and YouTube, revealing unique listener profiles. The talk also covers the financial evolution of podcast advertising, examining which strategies yield the best results. They ponder the potential for podcasting to grow from billions into a mainstream medium, highlighting the key players and innovations shaping its trajectory. A must-listen for media enthusiasts!
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Early Podcasting Days
- Jordan Harbinger started podcasting in 2006 by recording his networking course lectures.
- This led to unexpected international interest and paid coaching via Skype.
Pre-iPhone Podcasting
- Early podcast consumption involved downloading MP3s from websites like iTunes and syncing them with iPods.
- There were no iPhones or streaming apps yet.
Podcasting vs. YouTube
- Jordan Harbinger chose podcasting over YouTube in the early days due to the higher production costs and time commitment of video.
- He also preferred audio for interviewing guests and building a business while working on Wall Street.