Understanding Podcast Advertising Economics

In this episode, podcast maven Jordan Harbinger joins me for a collaborative deep dive on the topic of podcasting. We take a close look at the current state of this technology, including a look at specific numbers: How much money are people making? How many people are making that money? Why is SMARTLESS worth $20 million a year to Amazon? 

We then tackle the future of the industry. Will independent audio-only podcasting as we know it today still be around in 5 years, or is this just a step toward a radical new configuration of the media landscape? (I have a theory on this which I run by Jordan for his opinion.)

We get into it all...

For more on Jordan and his massively successful show: https://www.jordanharbinger.com/

Thanks to Jay Kerstens for the intro music and Mark Miles for mastering.