Sweat Equity
011 - How to Get Your First 10k Followers on Instagram.
Jan 16, 2024
Learn how to grow your Instagram following to 10k with insights on short-form content. Discover Athletic Brewing's success in the non-alcoholic beverage market and the rise of mocktails. Dive into the power of personal storytelling in branding and the challenges of direct-to-consumer products. Plus, get tips on creating engaging content on Instagram and building a dedicated audience.
59:51
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Quick takeaways
- Athletic Brewing leveraged strategic partnerships and experiential marketing to capture the non-alcoholic beverage market trend.
- Non-alcoholic beverage market presents growth opportunities for brands offering health-conscious alternatives like mocktails and coffee substitutes.
Deep dives
Athletic Brewing's Success Story and Marketing Strategies
Athletic Brewing, founded by ex-hedge fund guys immersed in health and wellness, became the first US brewery for non-alcoholic beer, aligning with the rise in health-conscious consumer trends. Their strategic partnerships with athletes like JJ Watt and lifestyle marketing showcased high performers enjoying non-alcoholic beer, breaking the stigma. Leveraging experiential marketing, they handed out free beers at races, fostering word-of-mouth among target demographics. They also collaborated with Netflix, creating a brand association and launched innovative marketing campaigns like 'Give Dry a Try' to tap into the growing non-alcoholic beverage market.
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