Customer First Thinking The New MarTech Landscape: An Interview with Frans Riemersma, Founder, Martech Tribe
17 snips
Jun 20, 2025 
Frans Riemersma, founder of the Martech Tribe and co-producer of the State of Martech Report, dives into the radical transformation of the marketing technology landscape. He reveals how AI is reshaping marketing operations and making automation tools more user-friendly. Riemersma emphasizes the importance of integrating technology with customer needs and the rise of adaptable systems. The conversation also covers the critical collaboration between marketing and IT, while looking ahead to the future of experience-led marketing driven by AI.
AI Snips
Chapters
Transcript
Episode notes
Origin of Martech Tribe
- Frans Riemersma started Martech Tribe to broaden understanding of marketing technology.
- He collected thousands of European Martech tools to add to Scott Brinker's landscape.
Martech Stacks as Solar Systems
- Martech stacks behave like solar systems with a center platform and orbiting tools.
- B2B stacks center on CRM and marketing automation; B2C stacks revolve around cloud data warehouses and CDPs.
Shift From CDPs to Data Warehouses
- CDPs are losing centrality as cloud data warehouses become the unified source of customer data.
- Functions of CDPs are being redistributed upstream to customer engagement and composable systems.