Frans Riemersma

Frans Riemersma, founder of the Martech Tribe and co-producer of the State of Martech Report, dives into the radical transformation of the marketing technology landscape. He reveals how AI is reshaping marketing operations and making automation tools more user-friendly. Riemersma emphasizes the importance of integrating technology with customer needs and the rise of adaptable systems. The conversation also covers the critical collaboration between marketing and IT, while looking ahead to the future of experience-led marketing driven by AI.