Transforming MarTech: The AI Revolution

This chapter examines the evolving landscape of marketing technology, with companies increasingly allocating significant budgets to MarTech. It highlights the transformative role of artificial intelligence, shifting marketing roles from execution to orchestration, while discussing the rapid growth and integration of diverse tools within the industry. The conversation also emphasizes the importance of a customer-first approach and the rise of adaptable, composable systems in response to changing market dynamics.