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The Joe Pomp Show
How AC Milan's Preseason Tour Lead To Record Sales And Audience Growth
Jul 25, 2024
Exploring why top football clubs schedule preseason matches in the US, using AC Milan as an example to show record sales and audience growth. AC Milan's strategic expansion in the US market through preseason tours, partnerships with NFL stadiums and the New York Yankees, and hosting events that increased revenue and fan base, with Christian Pulisic's popularity being a vital factor.
05:59
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Quick takeaways
- AC Milan's preseason tours in the US have led to record sales and audience growth.
- AC Milan strategically signing players like Christian Pulisic has significantly boosted merchandise sales in the US.
Deep dives
Preseason Friendly Matches Drive Revenue Growth
The podcast discusses how international preseason friendlies, such as those involving AC Milan, Real Madrid, and Barcelona, are used to generate revenue and expand fan bases, especially in the lucrative American market. By playing in sold-out matches in major US cities and engaging with fans through events like meet and greets and football camps, clubs like AC Milan have significantly increased their enterprise value. AC Milan, in particular, has seen substantial growth in US fan numbers, website visits, merchandise sales, and e-commerce records, ultimately leading to a 35% increase in enterprise value.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode