AC Milan's Strategic Expansion in the US Market Through Preseason Tour

The chapter focuses on AC Milan's preseason tour in the United States, including matches against top clubs like Manchester City and Barcelona in NFL stadiums, emphasizing revenue generation and fan base expansion in the American market. It also explores strategic decisions such as partnering with the New York Yankees, hosting events, and conducting Milan Junior Camps that have increased fan base and revenue, with Christian Pulisic's popularity playing a significant role.