
How AC Milan's Preseason Tour Lead To Record Sales And Audience Growth
The Joe Pomp Show
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Exploring AC Milan's Preseason Tour Strategy for Sales and Audience Growth
Exploring the business strategies of prominent soccer clubs like AC Milan, Barcelona, and Real Madrid as they conduct preseason tours in North America to expand their fan base and increase revenue. The chapter relates this trend to the upcoming soccer events like Euro 2024 and Copa America, highlighting the significance for American soccer fans.
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