2min chapter

The Joe Pomp Show cover image

How AC Milan's Preseason Tour Lead To Record Sales And Audience Growth

The Joe Pomp Show

CHAPTER

Exploring AC Milan's Preseason Tour Strategy for Sales and Audience Growth

Exploring the business strategies of prominent soccer clubs like AC Milan, Barcelona, and Real Madrid as they conduct preseason tours in North America to expand their fan base and increase revenue. The chapter relates this trend to the upcoming soccer events like Euro 2024 and Copa America, highlighting the significance for American soccer fans.

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