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Startup Canada Podcast
Planting PR Seeds for Success with Jacob Crompton
Dec 21, 2021
Jacob Crompton, Senior PR Account Manager for Publicize, discusses the importance of starting PR early for startups. He emphasizes the difference between paid, earned, owned, and shared media, and the significance of building strong stories for brand success.
49:32
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Quick takeaways
- Starting PR early is crucial for long-term success, waiting until a crisis to hire a PR agency may be too late.
- Utilizing thought leadership in PR can help establish credibility and attract investor interest and media attention.
Deep dives
The Importance of Starting PR Early for Entrepreneurs and Startups
Starting PR early is crucial for entrepreneurs and startups as it allows them to gain a competitive edge by being featured in the media and reaching the right audiences. While PR is a long-term strategy that requires time to yield results, planting the seeds early in a business's growth can lead to increased media presence, brand recognition, and audience engagement over time. Waiting until a crisis or having big news next week to hire a PR agency may be too late, emphasizing the importance of initiating PR efforts early.
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