11min chapter

Startup Canada Podcast cover image

Planting PR Seeds for Success with Jacob Crompton

Startup Canada Podcast

CHAPTER

PR Strategies for B2B Tech Startups

The chapter delves into the PR strategies of a PR agency focusing on B2B tech companies, especially startups and SaaS companies. It emphasizes the significance of having a well-defined PR strategy connected to business goals, introduces the PESO model, and discusses the importance of leveraging all forms of media to achieve marketing success.

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