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Planting PR Seeds for Success with Jacob Crompton

Startup Canada Podcast

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PR Strategies for B2B Tech Startups

The chapter delves into the PR strategies of a PR agency focusing on B2B tech companies, especially startups and SaaS companies. It emphasizes the significance of having a well-defined PR strategy connected to business goals, introduces the PESO model, and discusses the importance of leveraging all forms of media to achieve marketing success.

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