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15min chapter
Planting PR Seeds for Success with Jacob Crompton
Startup Canada Podcast
PR Agency's Affordable Packages and Tactics for Winning Earned Media Attention
This chapter delves into how a PR agency provides cost-effective packages for small startups using a SaaS model, stressing the importance of earned media in PR success and offering strategies for founders to secure media attention. It explores the significance of long-term relationships with journalists, the changing landscape of traditional media, the value of targeting niche publications, and the strategy of showcasing thought leadership through guest articles.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode