StorySelling for Authors: Self-Publishing Conference Highlight
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Apr 2, 2025
Explore the art of 'storyselling' and its powerful impact on email marketing for authors. Learn to build authentic connections with your audience through engaging communication. Discover how everyday moments can be transformed into compelling narratives. Get practical tips for crafting relatable emails that entertain and engage, moving away from generic content. Finally, delve into the importance of personal insights and creativity in storytelling to strengthen bonds with readers and enhance your marketing strategy.
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Story Selling for Authors
Harness storytelling's power to build a loyal audience and boost book sales.
Use email and stories as your strongest tools.
question_answer ANECDOTE
The Romcom of Email Marketing
Bill Mueller shared how he used a quote from Julie Delpy about connection to craft an email.
He likened email to an overlooked opportunity, like a missed romantic connection.
insights INSIGHT
Email's Power
Email marketing offers a high return on investment (ROI) of roughly $40 per $1 spent.
People frequently check email and are more likely to buy from email than social media.
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Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
Matthew Dicks
In 'Storyworthy,' Matthew Dicks provides a comprehensive guide on the art of storytelling. The book is divided into three parts: Finding your story, Crafting your story, and Telling your story. Dicks shares his own stories to illustrate key points and offers tips and exercises to help readers improve their storytelling skills. He emphasizes the importance of identifying a 'five-second moment' of transformation or realization in every story and provides techniques for making stories engaging and memorable. The book is designed to help anyone become a better storyteller, whether for personal or professional purposes, and highlights how storytelling can deepen connections with others and enhance one's own life[1][3][5].
Join Bill Mueller in this session for novelists, poets, and nonfiction authors who want to harness the power of storytelling to create deeper connections with their audience and encourage them to purchase. Learn the psychology behind why stories work, a life-changing technique for uncovering and crafting compelling stories from your own experiences, and how to seamlessly integrate stories into your marketing and promotional materials across a wide variety of platforms.
This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors.
Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.
And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.
About the Host
Bill Mueller has been using the power of story to help entrepreneurs and authors promote themselves for twenty-one years. A former journalist whose current mission is to "save the world from boring emails, one story at a time," Bill's most recent focus is on storytelling as it relates to email marketing. His Story Sales Machine program has given thousands a starting point to write with more authenticity while also increasing sales ethically.
Self-Publishing with ALLi 