

StorySelling for Authors: Self-Publishing Conference Highlight
12 snips Apr 2, 2025
Explore the art of 'storyselling' and its powerful impact on email marketing for authors. Learn to build authentic connections with your audience through engaging communication. Discover how everyday moments can be transformed into compelling narratives. Get practical tips for crafting relatable emails that entertain and engage, moving away from generic content. Finally, delve into the importance of personal insights and creativity in storytelling to strengthen bonds with readers and enhance your marketing strategy.
AI Snips
Chapters
Books
Transcript
Episode notes
Story Selling for Authors
- Harness storytelling's power to build a loyal audience and boost book sales.
- Use email and stories as your strongest tools.
The Romcom of Email Marketing
- Bill Mueller shared how he used a quote from Julie Delpy about connection to craft an email.
- He likened email to an overlooked opportunity, like a missed romantic connection.
Email's Power
- Email marketing offers a high return on investment (ROI) of roughly $40 per $1 spent.
- People frequently check email and are more likely to buy from email than social media.