Join Bill Mueller in this session for novelists, poets, and nonfiction authors who want to harness the power of storytelling to create deeper connections with their audience and encourage them to purchase. Learn the psychology behind why stories work, a life-changing technique for uncovering and crafting compelling stories from your own experiences, and how to seamlessly integrate stories into your marketing and promotional materials across a wide variety of platforms.

This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

About the Host

Bill Mueller has been using the power of story to help entrepreneurs and authors promote themselves for twenty-one years. A former journalist whose current mission is to "save the world from boring emails, one story at a time," Bill's most recent focus is on storytelling as it relates to email marketing. His Story Sales Machine program has given thousands a starting point to write with more authenticity while also increasing sales ethically.