GOTO - The Brightest Minds in Tech Beyond Storytelling: A Deep Dive into Wardley Mapping • Simon Wardley & Charles Humble
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Jul 4, 2025 
Simon Wardley, the inventor of Wardley Mapping and a Thought Lord with a background in genetics and economics, joins Charles Humble, a freelance techie and podcaster. They dive into the limitations of traditional storytelling in business, championing mapping as a superior method for strategic communication. The conversation covers the shift from products to utility models, the influence of AI on technology, and the critical need for open-source principles. They also highlight the importance of fostering critical thinking in education to combat misinformation.
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Mapping Resolves Conflict
- Simon used Wardley Maps to facilitate conflict resolution between opposing groups like Brexiteers and Remainers.
- A shared map helped find cultural commonality despite their conflicting stories.
What Makes a Map a Map
- A map is defined by spatial meaning with anchors, position, and consistent movement, unlike graphs that lack spatial significance.
- Wardley Maps start with users as an anchor, map need chains, and place components on an evolution axis to reveal landscape meaning.
Create Good Enough Maps
- Use Wardley Maps collaboratively with diverse perspectives to create "good enough" maps that enhance discussion and insight.
- Discard maps that don't help understand or learn about the space within a few hours.
