GOTO - The Brightest Minds in Tech cover image

Beyond Storytelling: A Deep Dive into Wardley Mapping • Simon Wardley & Charles Humble

GOTO - The Brightest Minds in Tech

00:00

Mapping Over Storytelling

This chapter discusses the limitations of storytelling in business and proposes mapping as a more effective tool for communication and conflict resolution. By exploring Wardley mapping, the speaker illustrates how visual representations can facilitate dialogue and consensus-building among polarized groups. The chapter emphasizes the importance of understanding user needs and the evolution of components within a business landscape through the collaborative process of mapping.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app