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Sounds Profitable
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A Rebuttal to Podcasting's "demise" & 2 Other Stories
May 25, 2023
10:30
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Episode notes
1
Introduction
00:00 • 3min
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2
The Unintentional Funding of the Misinformation Machine
02:53 • 6min
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3
How to Podcast the Future of Brand Advertising
08:36 • 2min
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This week on The Download:
Advertisers and audiences refute the idea that podcasts are on the wane.
NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites
Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year.
Quick Hits:
Podscribe Launches YouTube Conversation Modeling
. The new dashboard unifies RSS and YouTube metrics into one location.
ARN and Magellan AI announce Top 15 Podcast Advertisers in Australia for Q1
. The list includes familiar faces like Apple, Amazon, and McDonald’s.
‘The Turning’ Podcast Studio Rococo Punch to Merge With Audily by J. Clara Chan
. From the article: “When two independents come together, we can do much bigger things.”
ARN uses geo-location to deliver headlines on Your News Now podcast.
The new podcast uses geotargeting to create a sub-three-minute episode covering local news, sports, and weather forecast.
Missing the Sounds Profitable Podcast this week?
Check out the latest episode of the ANA’s podcast Champions of Growth
. The episode, titled Is Podcasting the Future of Branded Advertising, features
both Bryan Barletta and Tom Webster talking with Matthew Schwartz
