The Contractor Fight with Tom Reber

TCF971: His Profits Are Terrible! But We Helped This Contractor Turn It Around: Contractor Intervention

17 snips
Dec 12, 2024
In this enlightening discussion, a contractor faces profitability challenges and dives into financial analysis and marketing makeovers. Insights are shared on the dangers of service dilution and the importance of strong branding. Strategies for precise job costing and overhead management emerge as keys to success. Networking with local influencers and leveraging community engagement are highlighted as powerful tools for lead generation. Personal discipline tips pave the way for sustained business growth, promising a transformation in Roberto's contracting venture.
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ADVICE

Focus on One Service

  • Focus on one service to build a strong brand and efficient processes.
  • Avoid diluting your brand by marketing too many services.
ADVICE

Formal Lead Tracking

  • Track leads diligently, including source and service requested.
  • Use a spreadsheet or CRM to formally track all lead data.
ADVICE

Accurate Job Costing

  • Accurately categorize direct job costs like labor, subs, and travel.
  • This ensures accurate gross profit calculations and better job costing.
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