In this Contractor Intervention episode, Tom works with Roberto, a contractor from Denver, to address his struggles with profitability. Together, they uncover inefficiencies, identify areas for growth, and create actionable strategies to help Roberto transform his business and financial outlook.
Episode Highlights:
- [00:00] - Introduction to Roberto's situation and the goals for the call
- [00:29] - Five Steps to Five Stars program and the special offer deadline
- [01:59] - Roberto's background: business history, revenue breakdown, and personal context
- [03:29] - Why focusing on too many services dilutes your brand and limits efficiency
- [05:26] - Reviewing Roberto’s website and identifying marketing inconsistencies
- [07:43] - Addressing low pricing strategies and the importance of a clear sales process
- [08:42] - Understanding overhead and the role of job costing in accurate pricing
- [14:53] - Fixing bookkeeping errors to reflect actual gross profit and overhead
- [19:41] - Determining Roberto’s financial needs and reverse-engineering his revenue goals
- [27:48] - The power of increasing job size and achieving consistent gross profit margins
- [32:35] - Pre-job planning and field management as keys to profitability
- [43:45] - Leveraging networking, influencer relationships, and local service ads for lead generation
- [54:30] - Using blogs and content creation to answer client questions and boost visibility
- [01:01:48] - Personal and professional discipline tips for consistent business growth
- [01:07:38] - Encouraging community giving as a branding and marketing differentiator
Resources:
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⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business
5 STEPS TO 5 STARS: HOW TO CHARGE PREMIUM PRICES AND NEVER RUN OUT OF LEADS
https://thecontractorfight.com/5-stars/
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💰 Get the cheat sheet to ensure you’re bidding projects properly and maximizing profit: https://thecontractorfight.com/50/
📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling): https://thecontractorfight.com/book/
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🎙️ Listen to the podcast archives: The Contractor Fight podcast now features nearly 1,000 episodes.
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