Italian Wine Podcast

Ep. 2282 Adopting AI at Treasury Wine Estates with Justin Noland | wine2wine Business Forum 2024

Mar 13, 2025
Justin Noland, Vice President of Digital Experience for Treasury Americas at Treasury Wine Estates, shares insights on adopting AI in the wine industry. He discusses how generative AI is revolutionizing operations, enhancing consumer engagement, and refining winemaking. Noland emphasizes the importance of technology in marketing and e-commerce, particularly in the post-pandemic landscape. His vision for the future includes leveraging AI to build deeper connections with customers, making the wine experience more personalized and innovative.
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