Justin Noland
Vice President of Digital Experience for Treasury Americas at Treasury Wine Estates, a global leader in the wine industry. He focuses on digital transformation and leveraging technology to enhance consumer experiences.
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Mar 13, 2025 • 25min
Ep. 2282 Adopting AI at Treasury Wine Estates with Justin Noland | wine2wine Business Forum 2024
Justin Noland, Vice President of Digital Experience for Treasury Americas at Treasury Wine Estates, shares insights on adopting AI in the wine industry. He discusses how generative AI is revolutionizing operations, enhancing consumer engagement, and refining winemaking. Noland emphasizes the importance of technology in marketing and e-commerce, particularly in the post-pandemic landscape. His vision for the future includes leveraging AI to build deeper connections with customers, making the wine experience more personalized and innovative.
Mar 6, 2025 • 43min
Ep. 2273 Engaging the Next Generation: The Future of Italian Wine Communication | wine2wine Business Forum 2024
Join Michaela Morris, Justin Noland, Jessica Dupuy, Chris Struck, and Alojz Felix Jermann as they explore the future of Italian wine communication. They discuss the importance of storytelling in reaching younger audiences through social media. The conversation dives into the preferences of Millennials and Gen Z, emphasizing authenticity and inclusivity in branding. Trends like NOLO wines and innovative packaging are highlighted, showcasing how to engage new drinkers. The speakers inspire a fresh approach to wine culture, blending tradition with modern creativity.
