Business Wars Nintendo vs Sony - No Surrender | 6
Feb 24, 2020
Nintendo is set to shake up the gaming scene after years on the sidelines, but its family-friendly image could be a liability. With gamers who grew up in the '80s craving more mature content, the heat is on as Sony unleashes edgy titles like Grand Theft Auto. The battle intensifies as Sony's marketing strategy rolls out featuring avatars like Crash Bandicoot, while Nintendo prepares for the launch of its groundbreaking Nintendo 64. Can Zelda and Mario hold their ground against the PlayStation's rising dominance? The outcome will shape the future of gaming.
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Crash vs. Mario
- Sony used a costumed Crash Bandicoot to taunt Nintendo outside their headquarters.
- This publicity stunt aimed to position Crash as a rival to Mario.
Kutaragi's Mascot Dilemma
- Kutaragi initially opposed Crash as PlayStation's mascot, preferring a mature image.
- Sony's team, however, saw Crash as a way to compete with Mario's family-friendly appeal.
Nintendo's Mature Gamble
- Nintendo attempted to appeal to a mature audience with edgier content like GoldenEye 007.
- However, their family-friendly image clashed with this new direction.
