The Rise of Gaming Icons and Market Rivalries

After years of sitting on the sidelines of the next-generation console war, Nintendo is finally ready to make its move. But, the years it’s spent building it’s reassuring family-friendly reputation is now a weakness. Nintendo children of the 80s are all grown up, and want adult games. Sony is able to release edgier fare like Grand Theft Auto and Tomb Raider. The half-decade cold war between Sony and Nintendo is about to turn hot. Their next head-to-head battle is a multi-billion dollar clash that will define the future of video games. And in the real world, just one of them can prevail.

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