Acquisitions Anonymous - #1 for business buying, selling and operating

Skincare co's are hot. Do you want to own one?? | 2 Skin Care eCommerce Businesses for sale | Acquisitions Anonymous Episode 73

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Mar 2, 2022
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INSIGHT

Product Categories and Brand Loyalty

  • Health and beauty products have two main categories: consumables (lotions, creams) and tools/accessories.
  • Tools/accessories, despite high sales volume, lack brand loyalty and have lower margins.
ANECDOTE

CVS Partnership Challenges

  • CVS approached Bill D’Alessandro's company wanting their products, but the slotting fees and free product demands were prohibitive.
  • Breaking even would take three years, making the partnership unattractive.
ADVICE

Website Presence

  • Building a brand's own website presence after starting on Amazon is crucial.
  • This company's website achieving 10% of Amazon's revenue is commendable.
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