The Social Selling Podcast
S3 E23 - What Do YOUR CUSTOMERS Want You To Post? | Daniel's Digest
Jul 9, 2024
Learn how to create compelling content on LinkedIn by understanding what your customers want to see, including analyzing their engagement with different content formats and subjects. Tailor your content strategy to match customer preferences for higher engagement and success on the platform.
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Quick takeaways
- Understanding customer preferences in content creation increases engagement on LinkedIn.
- Regular research on customer trends ensures content aligns with evolving preferences for higher engagement.
Deep dives
Understanding Customer Preferences on LinkedIn Content
To enhance engagement and results on LinkedIn, it is crucial to determine what content resonates with your audience. Many sales and marketing teams fail to consider what their customers actually want to see on their LinkedIn feeds. By analyzing the types of content (videos, articles, polls, etc.) that customers engage with and the subjects they are interested in, you can tailor a more targeted content strategy.
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