In this episode, host Daniel Disney discusses how to create content on LinkedIn that resonates with YOUR target customers! He emphasizes the importance of understanding what types of content and topics your prospects and customers are interested in, instead of guessing or assuming.

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Best Moments:

(01:01) What do your customers actually want you to post on LinkedIn?

(02:03) How to find out what your customers want: Analyze their LinkedIn activity

(02:46) Look for 1) the formats of content they engage with, and 2) the subjects they're interested in

(04:24) Example: If customers prefer video content about AI's impact on your industry

(05:22) Ways to create content based on customer preferences (share expert content, interviews, etc.)

(06:23) Look at other social networks and company content for additional insights

(07:02) Build a content strategy tailored to customer preferences

(08:50) Changing your mindset about content on LinkedIn will impact engagement

(09:51) Don't guess what customers want; find out through research.