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Ideas of India

Sajith Pai Unpacks the 2024 Indus Valley Annual Report and the Changing Indian Consumer

Jul 4, 2024
Sajith Pai, partner at Blume Ventures, discusses the 2024 Indus Valley Annual Report, India's consumer dynamics, fixed capital formation, fintech industry, space tech, and more. Topics include growth of India 2, challenges in the economy, female migration trends, rise of space technology, and book recommendations.
01:24:19

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Quick takeaways

  • India's consumer market is segmented into India 1, 2, and 3 with distinct characteristics and consumption patterns.
  • Private consumption plays a significant role in India's economy compared to China, influencing government behavior and revenue models of startups.

Deep dives

India's Evolving Consumer Class Divided into India 1, 2, and 3

India's consumer market is categorized as India 1, 2, and 3, with differing characteristics. India 1, akin to Mexico in GDP per capita, accommodates 120 million people. India 2, previously 100 million, expanded to 300 million resembling Indonesia's per capita level like Nigeria. Meanwhile, India 3 consists of a billion people at sub-Saharan levels. Consumption patterns show a shift towards digital spending and changing attitudes, indicating room for growth and market segmentation.

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