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Sajith Pai Unpacks the 2024 Indus Valley Annual Report and the Changing Indian Consumer

Ideas of India

CHAPTER

Intro

The chapter delves into the segmentation of India into India 1, 2, and 3, discussing consumer dynamics such as consumption-led growth, FinTech, space industry, and startups. It highlights the growth of India 2, emphasizing the significance of evolving attitudes towards marketing, consumption, and digital spending.

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