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4min chapter
Sajith Pai Unpacks the 2024 Indus Valley Annual Report and the Changing Indian Consumer
Ideas of India
Intro
The chapter delves into the segmentation of India into India 1, 2, and 3, discussing consumer dynamics such as consumption-led growth, FinTech, space industry, and startups. It highlights the growth of India 2, emphasizing the significance of evolving attitudes towards marketing, consumption, and digital spending.
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Discover
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