Ideas of India cover image

Sajith Pai Unpacks the 2024 Indus Valley Annual Report and the Changing Indian Consumer

Ideas of India

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Intro

The chapter delves into the segmentation of India into India 1, 2, and 3, discussing consumer dynamics such as consumption-led growth, FinTech, space industry, and startups. It highlights the growth of India 2, emphasizing the significance of evolving attitudes towards marketing, consumption, and digital spending.

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